Sales tools and technology

The right sales tools improve sales success rates, whether you use a customer database or sophisticated customer relationship management (CRM).

Sales tools and technology

Sales tools and technology - overview

Customer data management and mobile tech are vital in today's sales landscape. Our guide to the basic tools available to improve sales success.

White database with marketing information written on them

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Two men in suits shaking hands and closing a sale

Closing a sale

Having the right information about your customers can help to seal a deal. There are four key types of information that can help you make a sale.

A barometer showing rain

Create an effective sales forecast

Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow.