Sales agents and distributors - overview
Our overview of how to choose and use sales agents, wholesalers and other distributors to access new markets, and how to manage the relationship.
START-UP AND SME RESOURCES
Sales agents, wholesalers and other kinds of sales distributors can be a very effective channel for selling to your ultimate customers.
Our overview of how to choose and use sales agents, wholesalers and other distributors to access new markets, and how to manage the relationship.
Doing business overseas brings additional challenges - from language issues to differing business cultures. Our guide to overcoming difficulties.
If you can't afford to employ a dedicated sales person but want to target new markets, a commercial sales agent could offer the solution.
An agent will act on your behalf to negotiate sales of your products or services. They are often used when selling products in overseas markets.
Many firms have found agents to be a cost-effective way of accessing sales expertise, contacts and customers. But you need to choose the right one.