Our overview of the different ways to advertise online, how you pay for online ads, and how to make sure your ads are cost-effective

What is Microsoft Advertising and how does it differ from Google Ads. What Microsoft Advertising costs. How to use Microsoft Advertising to get better results from your PPC advertising

Google offers a range of free tools to help you get the most out of your Google Ads campaign. Read our guide to what they can offer your business.

Atlantic Trampolines is a specialist trampoline supplier that uses Google Ads to bring in orders. Founder Andrew Jardine reveals how.

How Peter and Angela Bishop use search engine optimisation and pay-per-click advertising to grow their ecommerce jewellery business The Little Things.

Google Ads puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.

Well-chosen keywords and phrases ensure that your pay-per-click ad is found by the right people looking for products and services just like yours.

Getting noticed is the key to selling goods online. Pay-per-click advertising not only attracts attention, but can help convert interest into sales.

Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer

How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness