Radio ads are a tried and tested way to reach a local audience, but you might not have even considered cinema or TV. Our overview of the benefits.

Thanks to the number of TV channels, it is now cheaper than ever to advertise on TV and worth considering if you've got a regional customer base.

It's not true that only big brands can afford to advertise on TV. With some creativity and forward planning, a small outlay can go a very long way when it comes to raising awareness.