Newspapers, magazines and directories reach a targeted audience, and advertising could reap rewards. Our introduction to what you need to know.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.

Online directories can be a low-cost way of driving potential customers to your website. But how do you know which you should be advertising in?

Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

A clear brief will help any designer or copywriter to deliver work that meets all your expectations. This briefing template can help.

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.