Where to start with SWOT analysis, what to include, where to find the information and how to use it to help your business survive and thrive.

How to safeguard your business when a competitor opens up nearby, and even benefit from it in the long term: there may well be room for both of you.

SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Read our guide to completing a SWOT.

Keeping an eye on your competitors is essential in business: it can help you to identify your own strengths and weaknesses. Learn how it's done.

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.