Product development - overview
Our guide to product development, including customer research, market positioning, the product life cycle and how to keep your product range fresh.
START-UP AND SME RESOURCES
Your product mix should be aligned with your wider marketing strategy. Some key considerations when your business is developing new products.
Our guide to product development, including customer research, market positioning, the product life cycle and how to keep your product range fresh.
Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.
Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.
How to design your products and services for sustainability - from development through to production and delivery to end of life and disposal.
Quality assurance is paramount in the development of new products. It helps build brand reputation, customer loyalty and minimises the risk of launching new products.
How do you sell an unusual product into a conservative and traditional marketplace? Find out how Daisy Coffins overcame challenges to do just that.
Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.
Your firm's intellectual property may include anything from website content to your company logo. To exploit it you will need to protect it legally.
Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.
Everything on choosing and sourcing the right packaging, passing on the costs to your customers and finding your way through the regulations.
You can help your firm innovate by creating a culture in which all employees are encouraged to put ideas forward - and you get the best from people.
Try these road-tested techniques to make sure your target customers know you have an attractive new product or service on the market.
The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.
Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.
Innovating isn't a luxury, but an essential if you don't want to be left behind. How to use innovation to improve and expand your products.
Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.
YPP's founder noticed a gap in the market for fast, quality print production. Stuart Maclaren tells us how he went from kitchen table to big success.
Leo Scott Smith was inspired by personal circumstances to develop an intelligent personal safety device - the world's first, in fact. He tells us more.