Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

Product research is a vital part of developing new products, helping you avoid expensive mistakes. Our overview of what you need to know.

If you can't find the information you need from your own records or external reports, here's our overview of how to carry out your own research.

Start here for our quick guide to how to analyse and understand data on your market, customers, competitors, trends and opportunities.

Benchmarking can help you assess the success of your business strategy and methods. What you need to know to get started.

If you don't have the time or expertise to do your own market research, an agency can help. Our guide to getting the results you need.

What particular trends are affecting specific types of business (such as a hotel, or a printer, or a taxi firm)? This overview gives five examples of how seemingly small changes can have a major impact on a sector for years to come.

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

If your business has an innovative new product, you need to carefully plan how you'll position and market it. Our guide to the main considerations.

Understanding how to use the internet effectively can help you find the information you want more easily, and be sure it's reliable.

Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.

Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.

Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.

Bristol-based Kabuto Foods aims to take instant noodles to a whole new level. But what what inspired Crispin Busk to launch the business?

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

How to measure your marketing to optimise results and boost response rates

If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering.

Use B2B International's market research survey accuracy ready reckoner to assess how statistically accurate the results of your survey will be.

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

Market research expert Rob Sheldon explains the differences between qualitative and quantitative research and the role they play in market research.

New product research is absolutely vital before you go to market, to make sure you’re not about to launch a costly disaster.

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

When it comes to product development, you cannot afford to get too personal. To give it the best chance in the market, you need an objective view.

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

Before you start a business, you must carry out market research on your prices - it can be the difference between success and failure.

YPP's founder noticed a gap in the market for fast, quality print production. Stuart Maclaren tells us how he went from kitchen table to big success.

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.