Exhibitions and events - overview
Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.
START-UP AND SME RESOURCES
Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.
Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.
Exhibitions provide the chance to display or demonstrate your products and meet customers face-to-face. Learn how to make the most of exhibitions.
To make the most of the opportunities to network at trade shows, you should plan your visit in advance. What you need to bear in mind.
The basics of how to network effectively - from initial contact to building relationships, rapport and trust and keeping lines of communication open.
How to put your business in the spotlight by holding a promotional event, and how it could help you reach and impress prospective customers.
Exhibitions are a good opportunity to display your products and business, and generate sales leads. Our guide to exhibition success.
Getting your exhibition strategy right needs careful planning and a lot of hard work. Fiona Humberstone reveals ten mistakes exhibitors make - and how to fix them.
There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.
Holding your own business event allows you to communicate your message and spotlight your product or service in front of a select audience, without competition from other exhibitors.
Even if you aren't exhibiting, a business exhibition, event or trade show in your industry can offer a brilliant chance to research your market, make new connections and gain inspiration.
Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.
Before you book a predictable venue, it can be worth looking around for a more unusual setting that could turn your event into a special occasion.
Sarah Weller on how attending networking events has helped her make new contacts. She offers advice on how to get the most out of networking.
Business events can be a great way to meet prospects and raise your profile - but they can be hard to get right. Small business owners describe how they get value out of exhibitions.
Exhibiting at trade shows can raise your profile and generate sales, if you're well-prepared. The groundwork you need to put in before going to a trade show, to maximise your success on the day..
Exhibitions can be highly eco-unfriendly events - but consumers increasingly demand that businesses demonstrate their eco credentials. How to stay sustainable when exhibiting
Unsurprisingly, everyone says that they do follow up after attending business events - but statistics don't bear that out. Simon Naudi explains how to effectively follow up leads.
From posture to hand gestures, your body language speaks volumes about you. Improve the impression you make and learn the body language of others.
A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.
Good networking generates sales leads and contacts who can help you develop your business. But how do you get your employees to network effectively?
Even seasoned networkers get butterflies when they walk into a room full of people. Charlie Lawson advises on how to overcome your networking fears.
Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.
The idea of networking fills many people with fear. But what are the skills you need to be a good networker and how can you improve your performance?
Making the right contacts is crucial to developing your business. But what are your networking options with limited time and resources?
Presentations are crucial in business communication - from industry conferences to pitching to potential clients. Here are seven ways to get them right.
Networking is a business and personal marketing tool that will deliver your overall business and marketing strategy. Lay your foundations for success.
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People don't only have perceptions about products, services and organisations - they also develop perceptions about the people they meet.
Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.
Potato farmer Will Chase started the gourmet snack brand Tyrrells Crisps in 2001 and since 2008 he's been making vodka from his potatoes.