How to run a targeted direct mail campaign that brings in new business.

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.

How to measure your marketing to optimise results and boost response rates

An essential guide to customer databases, direct mail and email marketing for small businesses.