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Regular sales are vital for your business. So how can you ensure your products and services remain keenly priced and relevant to your market?

Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.

Sarah Orchard explains how live streaming with Facebook Live can boost customer engagement and improve brand reach for small businesses.

Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.

Whatever business you're in and however small your firm, CRM can help you to manage problems more effectively.

Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.

The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.

John Keating of Databroker explains how to source a mailing list for your marketing that is fit for purpose.

Holding your own business event allows you to communicate your message and spotlight your product or service in front of a select audience, without competition from other exhibitors.

Tom Maddocks reveals five common mistakes that business people make when dealing with the media and explains what you need to do to get it right.